advertising suppliers association of the philippines

2010 Board of Directors

 

FRANCIS M. ABRAHAM

  • President
  • PARADIGM VISIONS PHOTOGRAPHY
  • Units 403 & 406 Cattleya Condominium
  • 235 Salcedo Street, Legaspi Village, Makati City
  • Tel.: +632 894 0215 to 16; Fax: +632 813 3495
  • E-mail: kikoabraham@yahoo.com
  • SECTOR HEAD, ADVERTISING PHOTOGRAPHERS
  •  

JESSIE Q. LASATEN

  • Managing Director
  • CUTTING EDGE PRODUCTIONS, INC.
  • Unit 502 Greenbelt Mansion 106 Perea St., Makati City
  • Tel.: +632 818 3343; Fax: +632 894 2431
  • E-mail: jessie@cuttingedge-prod.com
  • SECTOR HEAD, AUDIO RECORDING STUDIOS
  •  

GERRY V. DAVID

  • President/GM
  • CTV CORPORATE TELEVISION, INC.
  • MX – The Gallery Bldg., Amorsolo St., LegaspI Village, Makati City
  • Tel.: +632 817 6455; +632 815 1903; +632 892 0140; Fax: +632 816 4840
  • E-mail: ctv.manila@gmail.com / gerrydavid.ctv@gmail.com
  • SECTOR HEAD, AUDIO VISUAL/MULTIMEDIA PRODUCTION HOUSES
  •  

JUN PEDRAYA

  • Production Head & Shift Head Graphic Artist
  • FEMAR INTEGRATED, INC.
  • 9F Ayala Life FGU Center, 6811 Ayala Avenue, Makati City
  • Tel.: +632 845 4522; +632 844 9044;  Fax: +632 812 6433
  • E-mail: fpedraya@exoserv.com
  • SECTOR HEAD, COLOR SEPARATORS/PRINTERS
  •  

MARK QUERUBIN

  • Secretary & Director
  • 88STOREY FILMS, CORP.
  • 301 The Peninsula Court 8735 Paseo De Roxas, 1226 Makati City
  • Tel.: +632 752 0372 to 74; Fax: +632 752 0375
  • E-mail: querubin@mac.com
  • SECTOR HEAD, COMMERCIAL PRODUCTION HOUSES
  •  

NICOLETTE DE LANGE MALLARI

  • Graphic Designer
  • DESIGN ARCHIPELAGO
  • 4253 Bayview Village, Roxas Boulevard, Parañaque City
  • Tel.: +632 854 3824;  Fax: +632 854 3824
  • E-mail:designarchipelago@yahoo.com
  • SECTOR HEAD, CREATIVE TALENTS
  •  

ALLEN S. VELEZ

  • President
  • EVENTS POOL
  • Mobile No.: +63918 917 1232; Fax: +63918 932 1267
  • E-mail: eventspool_asv@yahoo.com
  • SECTOR HEAD, SPECIAL EVENTS
  •  

JESS C. LAXAMANA 

  • President
  • MODERN ADS AND PROMO, INC.
  • 24 President Quezon Street, Life Homes, Rosario, Pasig City
  • Tel.: +632 655 2295/ +632 655 7132; Fax: +632 656 8531
  • E-mail: jclaxamna@gmail.com
  • SECTOR HEAD, GRAPHIC DESIGNERS/SPECIAL PROMO MERCHANDISING
  •  

VIC ICASAS

  • President
  • HIT PRODUCTIONS, INC.
  • Unit V The Gallery Bldg., Amorsolo St., Legaspi Village, Makati City
  • Tel. : +632 844 1091; Fax:  +632 892 5575 (Admin); +632 893 8051 (Production)
  • E-mail: vic@hitproductions.net
  • SECTOR HEAD, JINGLE WRITERS/PRODUCERS/ARRANGERS
  •  

BULIT B. BALLESCA

  • Finance Manager
  • GALLERY CASTING
  • No. 18 Rafael Palma St., PDP BF Executive Village, Las Piñas City
  • Tel. : +632 807 6790;  Fax: +632 807 6790
  • E-mail: gallerycasting@asia.com
  • SECTOR HEAD, MODEL/TALENT AGENCIES
  •  

ADRIAN E. TECSON

  • Director for Technical Operations
  • UNDERGROUND LOGIC, INC.
  • G/F Electra House, 115-117 Esteban St.
  • Legaspi Village, Makati City
  • Tel.: +632 893 6327; Fax: +632 810 8262
  • E-mail: aids@undergroundlogic.com
  • SECTOR HEAD, POST-PRODUCTION FACILITIES & RELATED SERVICES
  •  

PHILIP V. SANTOS

  • President & General Manager
  • FORSC INK, INC.
  • B. C. Santos Bldg., 54 A Kalayaan Avenue, Diliman, Quezon City
  • Tel. : +632 434 3329, 924 2180; Fax: +632 435 6101
  • E-mail: pvsforscink@pacific.net.ph
  • SECTOR HEAD, TECHNICAL SERVICES
  •  

EDGAR M. NAVALTA

  • Voice Performer/All-Around Talent
  • #84 Sampaloc Drive, Ayala Westgrove Heights, Silang, Cavite
  • Tel. : +6346 511 0354; Fax: +6346 511 0354
  • E-mail: edgarnavalta@yahoo.com
  • DIRECTOR-AT-LARGE
  •  

ALEX RAUL B. BLAY

  • President/GM
  • SOUND DESIGN
  • Units 128, 130, 133, 134, 136, 111 Mile Long Bldg.,
  • Amorsolo St., LegaspI Village, Makati City
  • Tel. : +632 812 6715 to 16; TeleFax: +632 813 0597
  • E-mail: soundesign@pldtdsl.net / blayhaus@yahoo.com
  • DIRECTOR-AT-LARGE
  •  

RICK HAWTHORNE

  • Managing Director for Industry Relations
  • ROADRUNNER NETWORK, INC.
  • G/F Sedcco Bldg., 120 Rada St..
  • Legaspi Village, Makati City
  • Tel. : +632 812 5851; Fax: +632 819 7379
  • E-mail: rickh@roadrunner.com.ph
  • DIRECTOR-AT-LARGE
  •  

ASAP SECRETARIAT

  • Unit 2302, 23/F Cityland Condominium 10 Tower 2
  • H.V. Dela Costa Street, Salcedo Village
  • Makati City
  • Tel.: +632 893 0738, +632 893 0564
  • Fax: +632 893 0404
  • E-mail: asap@pldtdsl.net
  • Website: www.asapmanila.org.ph

CHAIRMAN : RICK HAWTHORNE

  • Managing Director for Industry Relations
  • ROADRUNNER NETWORK, INC.
  • G/F Sedcco Bldg., 120 Rada St.
  • Legaspi Village, Makati City
  • Tel. : +632 812 5851; Fax: +632 894 5633
  • E-mail: rickh@roadrunner.com.ph
  • DIRECTOR-AT-LARGE

PRESIDENT: ALLEN S. VELEZ

  • President
  • A.S.V. - EVENTS POOL - Inc.
  • Mobile No.: +63918 9171232; Fax: +63918 9321267
  • E-mail: eventspool_asv@yahoo.com
  • SECTOR HEAD, EVENTS MANAGEMENT GROUP

VP-INTERNAL : ALEX RAUL B. BLAY

  • Presiden/GM
  • SOUND DESIGN
  • Units 128, 130, 133, 134, 136, 111 Mile Long Building
  • Amorsolo St., Legaspi Village, Makati City
  • Tel. : +632 812 6715 to 16; TeleFax +632 813 0597
  • E-mail: soundesign@pldt.net / blayhaus@yahoo.com
  • DIRECTOR-AT-LARGE

VP-EXTERNAL : JESSIE Q. LASATEN

  • Managing Director
  • CUTTING EDGE PRODUCTIONS, INC.
  • Unit 502 greenbelt Mansion
  • 106 Perea St., Makati
  • Tel.: +632 818 3343; Fax: +632 894 2431
  • E-mail: jessie@cuttingedge-prod.com
  • SECTOR HEAD, AUDIO RECORDING STUDIOS

TREASURER : PHILIP V. SANTOS

  • President & General Manager
  • FORSC INK, Inc.
  • B.C. Santos Building, 54 A. Kalayaan Avenue, Diliman Quezon City
  • Tel. : +632 434 3329; +632 924 2180; Fax: +632 435 6101
  • E-mail: pvforscink@pacific.net.ph
  • SECTOR HEAD,TECHNICAL SERVICES

SECRETARY : NICOLETTE DE LANGE MALLARI

  • Graphic Designer
  • DESIGN ARCHIPELAGO
  • 4523 Bayview Village, Roxas Boulevard
  • Parañaque City
  • Tel. : +632 854 3824; Fax +632 854 3824
  • E-mail:designarchipelago@yahoo.com
  • SECTOR HEAD, CREATIVE TALENTS

VISION

Advertising Suppliers Association of the Philippines (ASAP) is the national association, uniting all sectors of advertising suppliers, guided by the highest standards of ethical, professional and responsible trade practice as partners in the advertising industry.

MISSION

Professionalize and upgrade the business trades and services of advertising suppliers and firms;

Uphold the highest standards of trade practices and ethics in the conduct of business, and advance the dignity of the profession;

Promote the welfare of the Association as a whole and its various service/trade sectors and members, individually;

Develop and sustain more effective working relationships between the advertising service firms and the other sectors of the advertising industry it serves;
Uphold the tenets and ideals of the ADBOARD and the principle of self-regulation within the advertising industry; and,
Foster social responsibility among advertising service suppliers, and help protect the interests of the Trade, in general, its member-sectors and individuals, in particular, and the public at large.


IV. CODE OF ETHICS: Rules of Conduct & Practices

A. Between members

Guiding Principle: The principles of fair competition, promotion of common interests, and a spirit of mutual respect and harmony shall guide the relationship among member suppliers and sectors in the conduct of their craft and business.

  1. ASAP members shall compete based on merit. It shall be unethical for an ASAP member to compete by directly or indirectly disparaging its competitors.
  2. ASAP members shall conform to the standard bidding procedures established by norm or convention by the agency and client. Members shall not court, tolerate, nor exploit undue advantage from gaining knowledge of a competitor’s bid.
  3. Members must maintain the highest degree of financial integrity, and shall not offer remuneration and/or rebate in exchange for patronage or to gain preferential advantage.
  4. Members shall undertake to promote the common interest by adhering to and supporting all pertinent agreements and resolutions by the Association. No member shall undermine the interest of the Association or the advertising industry in general.
  5. Members shall treat each other with utmost respect and endeavor to promote unity and harmony in the Association, avoiding all actions that are divisive and detrimental to the group in any way. Issues that may arise between members shall seek resolution within the Association before they are elevated to outside entities.
  6. Members shall stand united and shall respect, uphold and abide by the sanctions imposed against any party that has violated the contractual, ethical or moral rights of a member.
  7. Member Suppliers must respect each other’s talent resources and shall not engage in employee “raiding” on a competitor in order to secure an important client business or that would result to business paralysis, hardship or financial loss of competition.
  8. Members shall support ASAP’s projects and efforts to help develop and uplift the advertising services industry.
  9. Member entities and individuals professionals shall strictly and fully conform to government statutory requirements, taxation regulations, licenses and permits.

B. With other sectors of the industry

  1. Advertising Services Suppliers must not present misleading, deceptive or incomplete information regarding their capability or capacity to undertake an assignment.
  2. ASAP Members shall not directly accept requirements from advertisers who maintain an agency of record, unless such services are not covered in an Advertiser and Advertising Agency agreement, or when the agency expressly allows client’s direct engagement of an advertising service. In all cases, the advertising agencies’ right to commission must be protected, except when waived by the agency. The advertiser-client shall be primarily responsible for advising their respective agency of its direct supplier transactions.
  3. Advertising services suppliers shall conform to the minimum business practices that are consistent with fair and harmonious relationship with the advertisers and agencies, to wit:
    • Standard bidding procedures to ensure fair evaluation of the bids;
    • To require mutually signed contracts, letters of agreement, job orders or similar documentation that formalizes the transaction between the parties. This shall be duly signed by an authorized representative of the agency or client and must issued before initiating any work. The document shall clearly indicate the scope of the work to be performed, costs and the standard terms of payment;
    • To require a down payment and apply standard credit terms as provided by the ADBOARD Standards of Trade Practices and Conduct and the PANA-4As-ASAP MOA;
    • The timely submission of official invoices and VAT registered official receipts, job completion reports and other similar documentation requirements.
  4. No advertising services supplier shall offer nor agree to give any gratuity to obtain a contract. For breach or violations of this, ASAP shall have the right to subject a member to disciplinary action.
  5. Advertising Services Suppliers shall maintain strict confidentiality with regards to projects and the clients they serve, and all other information they are privy to in the course of performing their services.
  6. ASAP members shall abide by the Association’s commitment to support the ADBOARD in the practice of self-regulation in the advertising industry. Members shall fully subscribe to and hold themselves bound by the Code of Ethics, Rules and Regulations and the Standards of Trade Practice and Conduct of the Advertising Board of the Philippines (ADBOARD)

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